'Striker' becomes first Bollywood film to release on YouTube

'Striker' has become the first Bollywood film to be premiered overseas on YouTube.

The movie, produced by The Indian Film Company in association with Studio 18, hit screens on 5 February in India and released simultaneously on You Tube.

The makers of the film insist that the free-of-charge release on the video sharing website aims to reach the audience in a "cost-effective manner".

"This is a redefining moment," the BBC News quoted Studio 18 director Hemant Bhardwaj.

He added: "The success of this project will put wings to our films, which are rich in content but unable to find optimal distribution abroad because they don't feature the conventional stars."

'Striker' stars Siddarth Narayan, who appeared in 'Rang De Basanti', as a carrom board player in Mumbai.
ANI